eCommerce Growth Hacker working out of the city of Lagos

Helping early-stage ecommerce startups scale through data analysis, rapid experimentation and performance marketing tactics.

Recent Thoughts

How this African startup made $578 million in sales last year

A complete breakdown of Jumia’s user acquisition channels and critical recommendations on how each channel can be optimized.

The E-commerce Growth Framework

A framework guiding growth and scaling efforts for e-commerce businesses. The model is an adaptation on the Pirates Framework by Dave McClure.

“Seun has in-depth knowledge of the DNVB market and an extensive understanding of how e-commerce businesses can grow. But matches this skill with a unique ability to communicate that knowledge in a simple and effortless manner.”


Mark Patchett
VP of Growth, Nectar
(Fastest Growing E-commerce Company in the US)

Because Most Newsletters Suck!

If you're looking for a newsletter that spams your inbox twice a day trying to sell you "once in a lifetime" offers, I think you've got the wrong website. Here I will not be selling anything. You'll just receive an in-depth article on growth marketing every month.