This dialogue is based on a true story…
Cute Girl: Nice to meet you Seun, so what do you do?
Me: I’m a Growth Hacker, so basically I help early-stage startups who have found product-market fit to scale their businesses through rapid experimentation and digital marketing tactics.
Cute Girl: Hmm Hmm that’s cool. So what do you do in your down time?
Me: I read articles and books on digital marketing tactics, buyer psychology, and business development.
Cute Girl: No, I mean what do you do for fun?
Me: I write articles about digital marketing tactics, buyer psychology, and business development.
*she giggles a bit*
Me: I am not joking.
Cute Girl: Oh ok. Hey, isn’t that Richard?
Me: Really? Where, I don’t see him?
Cute Girl: It was very nice meeting you Seun. Have a great day.
Who am I?
I am Oluwaseun Sunmola but everyone calls me Seun the Sage. I am an engineer turned digital marketing analyst.
As you can deduce from my interaction with that cute girl, growth hacking isn’t really a job to me, it’s more of a channel I find expression.
In 2012, six months before getting into college, I stumbled upon Seth Godin’s blog, it was as though I had entered a portal into another dimension.
All my life, I had come to believe that marketing was all about coercing the masses to buy your product. But here was a man talking about building your product, not for the masses but some specific individuals that need your product. And rather than shoving it down their throats, pulling them into it instead.
I immediately became fascinated and began seeking out all kinds of content I could lay my hand on that talked about permissive marketing.
Then is 2016, I and some other guys got invited to an IT conference. We got the opportunity to see the inner workings of large-scale corporations.
During a particular tour of the NIBSS headquarters, I got access to the tech department. As I walked into the room, I saw these massive screens on the wall displaying a bunch of numbers, graphs, pie charts, e.t.c.
My mind was ablaze, my heart was racing, my feet numb, my palms were sweaty. What was this magnificent beauty I was beholding? There was so much to be discovered, so much to explore.
At that moment, I realized I had fallen in love. In love with data and the world of endless possibilities it held.
Apart from growth and business development, I love to spend time with friends and watching animations.
If you’d like to chat, feel free to DM me on Twitter @seunthesage.